Apple’s Low Profile in China
In Le Figaro, Mathilde Golla reports that the Chinese media have accused Apple of giving preferential treatment to foreign customers over Chinese citizens when it comes to customer service. Apple’s CEO, Tim Cook, issued an official apology letter in Mandarin. Apple seems to be treading dangerous waters in a market that could become its largest in the near future. In his letter, Tim Cook stated that Apple would modify its warranties for the iPhone 4 and 4S, simplify how it monitors consumer feedback and put Apple resellers through additional training programs about warranties.
The Chinese media have been waging an open war against Apple’s “arrogance”, in a region that represents 12.5% of the tech giant’s revenues and its second largest market in the world (China, Hong Kong, Taiwan).
The market reacted vigorously, with Apple shares falling 3,1% on the breaking news.