Big brands and newcomers impress investors and tech buffs at Mobile World Congress
Last February, mobile phone brands, app developers, tech journalists, investors and consumer flocked to Barcelona, Spain for the latest Mobile World Congress. Over the past years, giant phone makers Samsung, LG, and Huawei had graced this event to either launch a new product or release new updates on their respective arsenal of services, something that would surely happen again this time.
Samsung revealed its new 4G LTE and other advanced mobile technologies at the show. Among these technologies were centralized radio, mmWave radio access solutions, multi-link connectivity technology, and Internet of Things (IoT). The newest Galaxy was also unveiled at the event, which was the same case for its predecessors in the past.
LG also launched LG G5 at MWC 2016, but what surprised Android fans was its decision to combine it with the release of Stylus 2 handset. This was a much-awaited event for the company that had been lagging behind Android partner-counterparts Samsung and Huawei.
Huawei had remained mum on its plans; but experts, before the event, thought that it would make way for its newest P9, which was seen by many as their answer to LG’s G5. It didn’t happen, though. Added to the critics’ disappointment was the absence of the next-generation Huawei Watch; the company decided to reveal only its new line of Android tablet models.
Runner-up brands HTC, Sony, and Blackberry made use of the event for their respective new products. HTC had One M7, M8, and M10, Sony had SmartWatch3 and Xperia Table Compact. Microsoft, nonetheless, released updates on its newly acquired Nokia Lumia with 850, as well as on Windows 10 smartphone integration.
New market players always capitalized on the breadth of this global occasion. Nexbit launched its The Kickstarter-backed project Robin. This revolutionary smartphone could be a pioneer in no-internal memory, cloud-only storage technology, which was also seen by many as the catalyst to the no-sim mobile phones expected to grace the market in the future.
France’s very own LuxCarta was seen launching its first product as a single brand through its digital maps and SpacEyes3D visualization software products. The company, which is a product of ComputaMaps and GEOIMAGE 2014 merger, aims to be the next-big-thing in the global digital maps niche.
M6 Limited also showcased its very own Born2Invest, the market’s first and only truly global app for business and finance news. Born2Invest gained immense attention from investors despite being only live for nine months since its launch in July 2015. The app is currently available in 24 languages (Bahasa Indonesia, Bahasa Melayu, German, English, Spanish, French, Magyar, Arabic, Polish, Portuguese, Turkish, and Tieng Viet, among others) and eight editions (Australia, Canada, Singapore, UK, Philippines, US, and International). It curates news summaries from revered news agencies (e.g. BBC, CNN, and Bloomberg in 30 more languages) in 190 countries by 2017.
While the MWC was highly important to smartphone brands and app developers, it was also significant to investors regardless of their investment size or predilections. The gigantic event was essential to them to gain ideas on what companies—both established and startup—could give, as well as the excitement their respective revelations can generate. In a nutshell, it was a one-stop-shop for them to know whether they were still highly relevant and still-worthy of their attention and money. Of course, journalists were always present, as they, too, knew that whatever these companies were up to will surely affect the global tech market in the next days, months and even, perhaps, years.
More updates on the recently concluded Mobile World Conference can be accessed on its official website or download the mobile app on all apps stores.