Globally mobile workforce emerges as the new hungry readers of news sites and apps
Meet the rising dynamic workforce of the digital century, currently known as globally mobile talent. A mixture of millennials and Gen X-ers, they have transferred different work locations every couple of years, often across different states, countries, or continents. They adapt to their new home and its culture with an ease and an excitement that infect long-time expatriates who have been in the area for years. They thrive in a multi-cultural, socially diverse environment, their eagerness to understand the business model that works in China as intense as their desire to scale the wintry mountains of Canada. Finally, their hunger to learn about various industries in various nations compels them to devour business news with the same zeal that newborn infants have for their bottle of milk.
According to a study conducted by PWC, the bulk of this mobile workforce will come from at least 40 million gen X-ers, who are poised to take over the reins of corporate leadership from aging baby boomers. These multinational companies that have offices spread across the world send their executives and employees in cross-cultural assignments for new projects, training, and immersion. Sharp at their heels are millennials who are more than willing to travel as part of their package; adventure, novel experiences, and exposure to exotic places can be a greater incentive to work than the traditional pay hike.
The direction of movement right now is from West to East. The top countries that draw in the global workforce are still among the most advanced, industrialized such as the United States, the United Kingdom, Australia, Canada, Germany, Switzerland, France, Japan, Italy, New Zealand, and Hong Kong. However, the PWC projects that, in the next four years, a reverse can occur. Booming economies, like China, India, countries from Southeast Asia and Africa can court the best talent with more competitive salaries and perks, not to mention the opportunity to make their mark in a challenging market. Twenty-two percent of the new graduates surveyed in the study said that they are open to working in a less developed country if it means earning experience and credentials that will bolster their next career move.
The globally mobile talents are also spending time, resources, and effort to make themselves financially-literate and business-savvy. International banking will be generating more jobs in the next 20 years, as the banking and finance industries are projected to grow fast in the emerging economies of Brazil, China, India, Indonesia, Mexico, Russia, and Turkey.
Technology becomes a tool to augment this learning while helping to integrate the culturally diverse, but perpetually mobile workforce. In the next few years, for example, it would be common for a European employer to assemble a team from various countries in Southeast Asia and send them to work in projects based in Latin America.
Relocate Magazine describes this scenario: “Companies are taking full advantage of sophisticated mobility and communication technologies that help global teams work together in real time, sharing screen views, chatting over video and even getting to know each other personally through social media.”
Called to answer investors’ questions in Singapore, assess the business process outsourcing robustness in the Philippines, or the effect of the maritime industry slowdown on the European Union, the globally mobile workforce will always have their collective finger ready to press for instant international news from proven news sites like the BBC and the Wall Street Journal.
One business app that is getting traction among the globally mobile talent is Born2Invest, which features real-time news covering a wide range of industries that can be found all over the world. What distinguishes the app is its “glocality” or “global locality”: the event, incident, movement, or financial development being reported is done through local presence. Advanced countries with their tried-and-tested multi-media companies might be able to send a reporter to ground zero, or tap one of their writers from the local agency. However, the less developed nations may not have this luxury, and Born2Invest’s writers fill in the gap, reporting the news as it happens and from the perspective of the related community.
Dom Einhorn, founder and CEO of Born2Invest, elaborates how this approach resonated with mobile talents immersed in a different region, far away from home. “Our news reports are local, seen through the point of view of the country concerned, and therefore are relevant to the businessmen, investors, and citizens who have a stake in the area,” he says.
“At the same time, our writers also keep in mind the international canvas that gives a whole new context to the news, and which will make it relatable to the foreigners outside the locale of the incident. We also release the news in bite-sized but still content-heavy form. You don’t need a lot of time to read and understand it, but you have more than enough information to realize what is going on and act accordingly, if your job demands it,” Einhorn adds.
Relocate Magazine reiterates that technology and reportage will go hand-in-hand in preparing the globally mobile workforce for the challenges that lay ahead of them. Decision-makers and their teams will need precise updated information immediately as soon as they have to evaluate a situation or make a judgment call. It says that senior executives in companies are increasingly turning to financial forecasts, data journalism, and information acquired from mobile sources in making policy, revenue projections, and organizational structures.
Their sense of adventure tempered with a dutiful adherence to information. Their passion for learning complemented by their familiarity and adaptability to data-generating technology. These are the traits that will shape the new globally mobile talent and make them succeed in the far-flung places where they will aim to make a difference.