Improved reading experience leads to trusted and reliable news

May 30, 2016 / by / 0 Comment
  • SumoMe

Journalism in today’s highly mobile device-dependent era has evolved in terms of content and how it is delivered. Mobile use is quickly spreading like wildfire and so is the dramatic shift in media consumption, specifically news media. Insights from Pew Research Center revealed that in 2015, 39 out of 50 mobile news sites get more traffic from mobile devices than from desktop computers.

Nevertheless, consumers based on an article by American Press Institute (API), generally want fair, balanced, accurate and complete journalism regardless of how it is achieved or delivered. Add to that the fact that consumers now demand information, whenever and wherever they want through their mobile device.

Still, what leads people to trust and rely on news and its sources?

A report from API stated that based on studies conducted by the Media Insight Project, various factors lead to trust and reliability of news that both publishers and consumers can recognize. The study also found out that, in today’s digital age, factors such as navigability, load times and content details matter in considering a news site trustworthy and reliable.

However, people sometimes abandon mobile news sites because it exceeds the three-second rule. The Marketing Donut reported the results of a Radware survey:  57 percent of mobile users leave websites that take more than three seconds to load, and this include mobile news site, travel sites and sports website.

Fast page loading time is an important part of the reading experience. Google wrote on its company blog that while it is important to deliver up-to-date  and relevant news to readers, getting the reading experience right is crucial. In light of this, Google joined thousands of publishers across the globe on the Accelerated Mobile Pages Project (AMP). This is an open-source initiative that enables faster loading time for mobile web content.

Since its launch last year, thousands of publishers across the globe have already embraced this new format, the blog wrote. Google also incorporated AMP-based listings in its algorithm, thus creating faster display mobile search results. Furthermore, news from Google revealed that it will be doing the same thing for Google News across all platforms, whether for the web, Android or iOS.

In short, at the top of the search results page, Google will feature an AMP carousel filled with up to 14 significant headlines for the day. Users can easily click on their chosen articles and it will instantly display its content. However, Google AMP result carousel is initially available in 12 countries, including the UK, Indonesia, Brazil, and the US. The blog further wrote that Google’s test results revealed that AMP documents load four times faster and require 10 times fewer data, which means users can consume more content.

The algorithm works similarly with that of business and finance mobile news app, Born2Invest. The mobile app, which was launched in 2015, features business news delivered in an 80-word summary, culled by seasoned journalists from various trusted websites. The mobile app consists of various categories ranging from top stories, business, finance, and luxury, among others. Readers can swipe the screen to the right to view more news stories that are updated 24/7. The mobile app is currently available in 24 languages.

More than the reliability of news and its sources, readers today have a modern view of what news media really is. Readers have become tech savvy that navigability and fast loading times have been added to the list of criteria for news trustworthiness. Publishers, on the other hand, have heard this call and were quick to respond. Now, not only is news gathered from trustworthy sources, it boasts of faster loading times that users can consume news anytime and anywhere they need to.



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