Mobile access dominates, changing consumer trends
Today’s population depends so much on being wirelessly connected. A 2016 study by GSMA revealed that at the end of 2015, at least 2.5 billion individuals accessed the internet through mobile devices. The number of these individuals are expected to reach 3.8 billion in five years. The rate of increase in mobile access has also changed the behavior of consumers when back in the day, going online or using a mobile phone only meant playing addicting games and sending short messages.
“The digital transformation we are witnessing across most industry sectors and throughout the world presents a clear opportunity for players from across the mobile ecosystem. The challenge is to seize the opportunity and to respond through service innovation. Against the backdrop of a renewed and flexible regulatory environment, consumers and society as a whole will reap the benefits of significant technological and socio-economic development,” the GSMA report prefaced.
The increasingly digital mobile world has shifted to the release of portable gadgets that can hold a substantial amount of data and where customers can access information anytime, anywhere. According to data published by the International Data Corporation (IDC), the United States’ mobile workforce will reach 104.5 million by 2020, accounting for 72.3 percent of the total US workforce.
Bryan Bassett, a research analyst at IDC, says, “Mobility has become synonymous with productivity both inside and outside the workplace, and the mass adoption of mobile technology in the United States has cultivated an environment where workers expect to leverage mobile technology at work.”
Companies and business-minded entities saw the significant amount of financial opportunities gained from catering to people’s needs by adapting to their increasing mobile and smartphone dependency. They made sure to harness this and the development and boom of mobile apps are testaments to this. It is no surprise that mobile apps, which expedite almost any transaction or process, are poised for even more growth this year. After all, convenience, cost-effectiveness, and simplicity appeal to all.
According to Forbes, mobile apps in the food and drink category, which were nonexistent back in 2010 to 2013, took a thrilling turn to become industry starters this year.While entertainment apps gradually receded from a 20 percent mark to an 11 percent plunge in 2011 and further down to a disappointing five percent last year, they are still high in download numbers. Still, the fact that consumers are demanding for more knowledge-based features in their smartphones reflect a constantly evolving shift in mobile app behavior.
This is evidenced by the rise of business apps. Previously considered underdogs, business apps are now deemed as the forerunners in the new mobile apps race, according to Devsaran. With businesses taking advantage of the opportunity to connect with clients and to be mobile, the growth in the business app segment is hardly a surprise. Key drivers of this growth in business mobility are the increased affordability of smartphones, as well as companies adopting bring your own device (BYOD) programs.
The advancement of the Internet of Things, the increasing popularity of mobile payments for businesses such as contactless payments from Samsung Pay and Android pay and the development of business applications also contribute to the business app segment. These apps can be anything from job hunting to business productivity strategies and travel. News apps like Bloomberg, BBC and Business Insider and Born2Invest, which is a business and financial news app, propelled the business mobile apps industry to the forefront.
Mobile technology has been integrated into most parts of our daily activities—from keeping track of time, to purchasing movie tickets to bills payments and even watching television—that people forget the previous gadgets before mobile.