Uberfication, and what makes it simply amazing, revolutionary
Prior to the inception of Uber, GPS had never been utilized so well by brands and application developers. Now, everyone is using the map-locating system to provide the best service consumers could and deserve to get. Every service-centric mobile app these days is faster and more efficient—all because of a curious, recent phenomenon called uberfication.
Uber’s disruptive technology has incarnations in various industries and segments, one could reel off more than a few names from memory in a few minutes or so. There’s now Uber for groceries, for laundry, for hotel reservations, and for almost everything.
“It’s a little different than the last wave of technological disruption, in which the iPhone and Android led the charge toward mobile computing, and the PC was said to be doomed. This time, it’s not about the devices in our hands, it’s the experience that they offer,” wrote Ben Rossi of Information Age.
What Uber did, in fact, is spearhead a market revolution on mobile phones, which is focused on brands searching for consumers instead of the other way around. People no longer have to fall into queues just to get a cab or recite addresses to the operator just to confirm the destination of food deliveries. Yes, it is still the consumer who contacts the Uber service for a ride, but the system of connecting passengers to drivers and vice versa—wherever they are—is something new and different.
Moreover, the technology has opened more doors to startups, entrepreneurs, as well as people looking for jobs and opportunities that have never been available in the real world. “Past advancements such as software-as-a-service (SaaS) or cloud computing have given big businesses the tools to do their work more efficiently or at an improved cost,” Rossi added. “With the tools available today, nearly anyone can make their small business run like a large enterprise. Organizations never know who their next competitor will be.”
But even mobile app developers that is not really service-centric have learned a lot from the recent uberfication of things going on in the digital commerce.
“Uber has reminded every entrepreneur, both big and small, the importance of focusing on your target audience’s needs, wants, and everything in between,” observed Dom Einhorn of Born2Invest, a fast-growing news curation app for business and finance. “Sadly it has been forgotten, but this uberfication takes us back to the essential creed that it is us [the service providers] who need to find them [the consumers].”
Born2Invest is only one of the few news apps on the market that curate business stories in various languages in different markets. It currently ranks ahead of other heavyweights in business news such as The Wall Street Journal and Bloomberg. That’s no easy feat.
“We heard the clamor on how the news curation market remains limited to English and some ‘major languages,’ that even non-English-speakers need finance stories, too. So what we did is we develop one that is truly global. We are now available in more than 20 languages, and sooner we’ll curate in 40 more languages in over 100 countries,” Einhorn said.
Ali Jawani of Tech Vibes couldn’t agree more. For him, uberfication is all about service being brought to the people who truly need it and no longer about presenting it to those who might need it: “Uber’s central mission, as Chris Sacca, an early investor in the company writes, is to make ‘transportation as reliable as running water, everywhere for everyone.’ Think about that for a second. There is no mention of driver empowerment, or creating new jobs for the economy.”
Now, imagine the mobile app market without Uber. Take it out of the equation, and surely we’re back again to long cab lines, circuitous hotel reservation procedures, time-consuming drives, and traffic-ridden routes to the nearest coffee shop. In a nutshell, Uber has given the power back to consumers again—they need us instead of we need them—which is very revolutionary indeed.