What can we expect after the Mobile World Congress 2016?
The Mobile World Congress (MWC) is not just another technological exhibition that shows off the latest gadgets or invites speakers with the latest success stories to tell of their secrets. It is a glimpse of the future and how technology is shaping society, and how the world can make use of the innovations to create better lives for ourselves and the people we interact with. The MWC transforms lifestyles and challenges industries to constantly improve the way they do business.
The MWC 2016, which took place last February 22 to 26 in Barcelona, Spain, has constantly raised the standard by redefining what the term “mobile” means. In the dawn of the first cell phones that had the size of a man’s arm, “mobile” literally meant that portable method of communication which lessened your dependence on the desk-bound landline. As ZDnet puts it in its report, the term “mobile” could no longer be strictly and exclusively applied to cell phones; it covered a wide range of technologies that transcended boundaries, and empowered their users to work, play, and live, unfettered by distance or structure.
The Mobile World Congress is no longer confined to a stunning trade show for the elite; it is a showroom for what the average working man can expect in the world of tomorrow.
Speakers and showcases in the MWC included experiencing various digital media in our bedrooms and our workplaces, blurring the lines between entertainment, art, information, and corporate communications. Gone are the days of reading online documents and discussing them in a virtual conference; business plans, project proposals, and even the Next Big Idea must have a stunning video and an infographic or two that can make it more real and convincing to the VIP’s who must make a decision. According to GSMA, Mobile World Congress 2016 also saw Scott Mirer, the Vice President of Device Partner Ecosystem of Netflix, speaking on the eventual integration of cable, TV, and film. Other sessions with other speakers delved deeper into trends in digital media, mobile games, social media, and mobile communications.
While Samsung and Huawei headlined their newest and biggest products, ZDNet points out the other featured jaw-dropping technologies can turn our work and social lives 180 degrees. At the heart of it all is the Internet of Things (IoT), a sophisticated network that links all the smart gadgets at home and in the workplace, integrates the information they gather in one server and uses that data to improve the way the user shops. It can even automate the people’s chores, help arrange their schedules, advise on the management of their finances, and increase their enjoyment of their recreation.
The MWC 2016 also promoted the emerging driverless, smart cars. Run by computers, these smart cars will crash the boundaries of science-fiction to become technological fact. They can bring passengers and cargo from one location to another, simply guided by programming and the necessary software structure. Driverless cars actually elevate the mobile factor in the Mobile World Congress.
Economics was also a major point of discussion in the MWC as discussed on its own website. If the IoT is the fourth industrial revolution, what disruptions and new creations can we expect to happen after the MWC 2016 products are unleashed on the consumer public? Granted that telecommunications would soar even more, how would the IoT affect retail, online and offline? What industries would be affected by the driverless cars, for better or for worse: oil, gas, rubber, or something even as seemingly remote as rent-a-car? In the same way, Netflix almost smashed Blockbuster Video’s business a decade ago, which forms of advertising would the new digital media crush, and which would it birth?
There are more questions than answers, but that is what makes the brave new world that the Mobile World Congress 2016 opened up even more exciting. Follow where the newest tech and innovations from the MWC on news apps like BBC and Born2Invest. Watching mobility explode across the real-world landscape is when the fun begins.